Florida Governor Ron DeSantis: Poster boy for the American anti-woke brigade (Wikimedia Commons)
The term “woke” originated in African American Vernacular English (AAVE) as a call to awareness – a directive to stay vigilant against systemic racism and social injustice. Rooted in Black activism, it symbolised a commitment to challenging inequality. Today, however, “woke” has been weaponised by those resistant to progress, stripped of its empowering origins and repurposed as a pejorative to dismiss efforts toward equity. This essay explores how opponents of equality hijacked the term, why reclaiming it is vital, and how restoring its original meaning strengthens the fight for justice.
“Woke” emerged in the early 20th century as part of Black cultural resistance. By the 2010s, it gained prominence through movements like Black Lives Matter, embodying a call to recognise systemic oppression. Songs, speeches, and protests amplified its message: staying “awake” to societal inequities. For marginalised communities, being “woke” was not just abut a lifeline – a shared language of solidarity and resistance to racism.
As social justice movements gained momentum, critics began co-opting “woke” to caricature progressive ideals. Politicians, media figures, and online trolls twisted the term into a slur, using it to attack diversity initiatives, LGBTQ+ rights, and anti-racism education. For instance:
Political Rhetoric: Over in the USA figures such as Florida Governor Ron DeSantis have derided “woke ideology” to ban books and restrict discussions of race in schools.
Media Narratives: Right-wing outlets attempt to frame “woke” as synonymous with “overreach,” portraying anti-discrimination efforts as threats to freedom.
Cultural Backlash: Critics reduce “wokeness” to performative outrage, dismissing systemic critiques as mere hypersensitivity.
This distortion serves a clear agenda: to delegitimise demands for equality by framing awareness itself as radical or absurd.
Opponents of equality weaponise “woke” because it challenges their worldview. Acknowledging systemic injustice necessitates confronting privilege and complicity, which can provoke defensiveness. By mocking “wokeness,” they:
This backlash reflects not just disagreement but a refusal to engage with the realities of marginalised communities.
Language shapes perception, and ceding “woke” to its detractors surrenders a tool of empowerment. Reclaiming it involves:
Reaffirming Its Roots: Educating others about its origins in Black resistance and intersectional activism.
Championing Its Values: Using “woke” proudly to describe commitments to justice, equity, and allyship.
Countering Misuse: Calling out distortions and refusing to let critics define the narrative.
History shows reclamation works – the LGBTQ+ community transformed “queer” from a slur to a badge of pride. Similarly, “woke” can again signify strength, not shame.
The battle over “woke” is not semantic – it is ideological. By allowing opponents to dictate its meaning, we risk erasing the legacy of those who coined it. Reclaiming “woke” honors its roots and reinvigorates its power as a rallying cry for justice. Let us wear thewith pride, not as a term of derision, but as a testament to our collective awakening. In the words of activist Ella Baker, “We who believe in freedom cannot rest until it comes.” To stay “woke” is to stay committed to that fight – and that is a legacy worth defending.
Reject the caricature. Educate. Advocate. Let us redefine “woke” not as a punchline, but as a promise – to stay alert, to act, and to uplift the voices of the oppressed. The future of equality depends on it. #StayWoke
Also by Lachlan McKenzie: The Troll in the Machine: Unmasking Climate Change Disinformation
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Solid shitskulled shysters, shonks, sharks, shabby shamartists, like this supergrub DeSantis, or our own (yuk) Peter Duckwit-Futton, illustrate the regurgitation of throat choking ignorance, stupidity, defiant brainlessness, known as the anti-woke brigade. Why has a mediaeval hunnish fixation on orthodoxy re-emerged? They, are, actually, vermin.
I am "woke" and proud of it. If we all pushed strongly for social justice, I believe the world would be much better.
Here is a link to an article I wrote about woke: https://socialjusticeaustralia.com.au/woke-ideology-in-australia/
Likewise Denis.
It's a re-run of the Social Justice Warrior and Bleeding Heart "insults". Being decent, considerate, compassionate and empathetic is anathema to the Greed-is-Good cultists.
Interesting, but worse is the inspiration and history of woke.
While the right is very relaxed, especially RW MSM & LNP, comfortable in dog whistling 'woke'; while ignoring white Christian nationalism, neo-Nazi salutes, to risibly claim 'the left is anti-semitic'.
Great explanation here from US SPLC:
'Report
‘Cultural Marxism’ Catching On
August 15, 2003
'Cultural Marxism,' a conspiracy theory with an anti-Semitic twist, is being pushed by much of the American right....
...Right-wing ideologues, racists and other extremists have jazzed up political correctness and repackaged it — in its most virulent form, as an anti-Semitic theory that identifies Jews in general and several Jewish intellectuals in particular as nefarious, communistic destroyers. These supposed originators of “cultural Marxism” are seen as conspiratorial plotters intent on making Americans feel guilty and thus subverting their Christian culture....
.....The theory holds that these self-interested Jews — the so-called “Frankfurt School” of philosophers — planned to try to convince mainstream Americans that white ethnic pride is bad, that sexual liberation is good, and that supposedly traditional American values — Christianity, “family values,” and so on — are reactionary and bigoted. With their core values thus subverted, the theory goes, Americans would be quick to sign on to the ideas of the far left'
https://www.splcenter.org/resources/reports/cultural-marxism-catching/