Finland starts its fight against fake news in primary schools (Image from the Guardian : Photo by Satu Rakkolainen-Sossa)
By Denis Hay
Discover how school media literacy empowers students to fight misinformation with critical thinking and digital skills.
Picture this: A 14-year-old scrolls through TikTok on the bus ride home. A video claiming climate change is a hoax flash by. Another says COVID-19 vaccines are part of a global conspiracy. The videos are slick, emotional, and viral. But they’re also false.
Now imagine if that teen had been taught not just to consume content – but to question it. That’s the power of media literacy.
What role does media literacy play in combating misinformation? It transforms passive viewers into active thinkers, giving students the tools to analyse, verify, and challenge the information they encounter daily.
This article explores the proven success of Finland’s approach and what Australia can do to follow suit.
Misinformation isn’t just an annoyance – it’s a national concern. A 2023 report by the University of Canberra found that only 39% of Australians trust the news media, and nearly half struggle to distinguish facts from falsehoods.
Location: Australian classrooms, where students encounter media constantly but lack tools to filter it.
Action: Misinformation spreads through memes, influencers, and even AI-generated content.
Thoughts: “Is this real?” many students wonder.
Emotion: Confusion, distrust, anxiety.
Without education, misinformation undermines democracy, public health, and social cohesion.
Scene: A high school student, Mia, refuses a vaccination, having watched a series of YouTube videos claiming they’re dangerous. Her mother, alarmed, says, “Where did you hear that?”
Mia replies: “Everyone’s saying it online.”
This isn’t rare – it’s a growing trend. Teachers report more students citing dubious sources in class. Parents feel helpless. The consequences range from public health risks to broken trust in institutions.
The stakes are high.
Finland ranks #1 globally in media literacy. Its success didn’t happen by chance – it’s the result of intentional, well-funded, publicly supported policies.
From kindergarten, Finnish students learn to question content. For example, five-year-olds play games where they distinguish between real and fake images.
Media literacy is not a standalone subject. It’s taught in literature, history, science – even maths. Students might compare two news reports or analyse historical propaganda.
In Helsinki, Year 8 students produce a school podcast critiquing media bias. Another class rewrites biased headlines to reflect journalistic ethics.
Teachers undergo continuous professional development in digital literacy. They’re not just teaching facts – they’re teaching students to think.
Finland’s Ministry of Education works with media outlets and NGOs. The result? A united front against misinformation.
Australia doesn’t need to reinvent the wheel – it needs to adapt the model.
Incorporate it into English, Civics, and Digital Technologies. Start young. Don’t wait until high school.
Provide funded workshops and university programs to equip teachers. A digitally literate teacher creates digitally resilient students.
Collaborate with journalists, researchers, fact-checkers, and Indigenous knowledge holders. Media diversity ensures broader perspectives.
Some critics see media literacy as “political.” Counter this by showing it’s about civic responsibility. Just as we teach road safety, we must teach media safety.
Use public money to fund curriculum development, teacher training, and research. This is an investment in democracy, not an expense.
Pilot media literacy in select schools across Australia and evaluate outcomes. Successful models can scale up nationwide.
• Assessments on student ability to identify misinformation.
• Surveys tracking improved trust and digital behaviour.
• Engagement with verified sources and student-led fact-checking projects.
Real-world indicators: fewer vaccine hesitancies, stronger electoral participation, less social division.
Q: What role does media literacy play in combating misinformation?
A: It empowers students to identify bias, question sources, and make evidence-based decisions in a complex digital landscape.
Q: Why should Australia invest in media literacy?
A: It safeguards democracy, public health, and social cohesion by fostering informed citizens.
Q: How can media literacy be taught effectively in schools?
A: Through integrated curricula, engaging media projects, and well-trained teachers who champion critical thinking.
In an era of deepfakes, misinformation bots, and AI-generated hoaxes, media literacy isn’t optional – it’s essential.
Australia has a choice: follow Finland’s lead and empower our students with lifelong digital wisdom – or risk raising generations misled by misinformation.
Media literacy isn’t just a skill. It’s a shield for democracy, a weapon against manipulation, and a pathway to truth.
Have you seen the effects of misinformation in your classroom or community? What media literacy skills do you wish you had learned earlier?
If you found this article insightful, explore more on political reform and Australia’s monetary sovereignty at Social Justice Australia
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What is Finland’s Phenomenon-based learning approcah?
Introduction to the Finnish Education Model
This article was originally published on Social Justice Australia
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Indeed. Oz needs to adopt the Finland model, immediately. Albeit, there may be strong resistance from Oz' huge private school sector, which is scarcely monitored and regulated by govt.